We have an idea to help you address (X pain point).We can help (X company) improve (Y KPI).Here’s one way you can address (X challenge).Here are a few examples of subject lines for your request a demo email: On top of this, you’ll want to avoid sounding click-baity. Craft a compelling subject lineĮven if your email was written by Shakespeare himself, no one is going to open it if you have a lackluster subject line.Īs a basic rule of thumb, your email subject lines should be straight to the point, eye-catching, and professional. This shows that you understand the specific issues they’re facing and the key value your product could bring them. Especially why they should want to have a demo with you. This is where all of your knowledge about the prospect’s challenges and pain points is going to come in clutch.īased on what you learned about your prospect from your own research and during discovery, you need to include information that is specific to them. If they happen to work for a large, established company, it may be best to use a more formal tone. The tone of your email should be based on your brand, the type of prospect you’re reaching out to, and anything else you’ve learned about the decision-maker that’ll be reading your email.įor example, consider what type of company your prospect works for. But what should the tone be? Informal or formal? You’re excited about the possibility of scheduling a demo with a prospect. It can also help to use short sentences so prospects can easily skim your email.īy sending an email that’s straight to the point and easy to digest, you’ll not only increase the likelihood that prospects will read your email, but also that they’ll schedule a demo. Prospects have limited amounts of time, so it’s important to only include the information that’s absolutely necessary. So, you’ll want to make sure your email reads like, well, an invitation and not like an essay. Use clear and concise languageįirst and foremost, you’re writing an invitation.
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